MLA’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry.
MLA is a service provider to the red meat industry, not an industry representative body or lobby group.
MLA is the declared industry marketing body and the industry research body under sections 60(1) and 60(2) of the Australian Meat and Live-stock Industry Act 1997, and is a public company limited by guarantee.
1. Integrity at heart
a. We are unwavering in our commitment to our stakeholders.
2. Stronger Together
a. We embrace diversity and collaborate to deliver impact for our stakeholders.
3. Future Focused
a. We strive to continuously improve and push boundaries towards a better future.
MLA’s Strategic Plan 2030 sets out the priorities, strategic focus areas and guiding principles to help:
